About Ivanhoe Digital Looker Studio Agency

Hi, there.

My name is Ivan Palii and you are reading my blog now.

I am 30 years old and live in Kyiv, Ukraine. I am the founder of Ivanhoe Digital, Skillgaps, and a B2B SEO Consultant.

In 2025, I launched the email newsletter Hack the Algo.

Thousands of people requested to get my free templates on LinkedIn and Reddit. The most popular one is a GA4 backlinks report template.

For four years, I have been a product manager at Sitechecker (Boosta INC OU is a parent company). Sitechecker is a SaaS product that helps website owners improve their SEO performance and attract more clients from Google organic search.

I started as a digital marketer at Boosta and after 2 years switched to a product manager position. During this period, I did SEO and marketing for two SaaS websites: Sitechecker, Copywritely. For two years, our team increased the total traffic for these products to 520k unique visitors per month. 90% of visitors come to us from organic Google searches.

Before becoming a part of the team at Boosta I worked as a digital marketer at Senice GmbH. This company sells medical equipment that solves sleep problems. I optimized listings on ebay.de, and made SEO for e-commerce websites in Ukraine.

This blog is a place where I share my experience and mind on different things and phenomena.

I would be glad to see your feedback in the comments on my articles.

You also can follow me on LinkedIn, Twitter, Medium, Reddit, YouTube, Product Hunt, and Sitechecker.

If you have any suggestions for the partnership you can send them via LinkedIn, contact form, chat.