This article is a summary of the lecture of the same name by the marketer Samvel Avetisyan, which he read several times at different times. After it, I looked at marketing from a completely different angle. And nevertheless, there are things with which I am ready to argue. Sources of synopsis: Lecture from 2011: part 1 , part 2 . Lecture…
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Content Brand positioning options 4 steps to implement a positioning strategy Leader’s strategy – defensive war Offensive war strategy Strategy flank war Guerrilla war strategy 3 main causes of lesions To begin with, it should be noted that positioning strategies in marketing work in the case when people compare different brands, companies in their…
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I recently came across a post by Chris Lake in which he shared his periodic table of content marketing. The most valuable thing in this post is a fairly simple, clear and comprehensive structure of the content strategy. Having studied its components once, it is very easy to restore this picture in memory at…
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