The course “Data-driven product management” is a unique course created by Oleg Yakubenkov, which helps to master the basics of product analytics.

Course is built according to a special scenario. You will solve various kinds of tasks at all stages of product development – from idea to product / market fit and scaling.

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Oleg Yakubenkov worked as a product analyst in Facebook and participated in the development of several mobile bestseller games.

The course program
  • How Google Chrome captured the browser market
  • Market and competitor analysis
  • Product metrics and Growth metrics
  • Cohort analysis
  • Statistical significance
  • Assessment of the potential of new functionality
  • Value hypothesis and product model
  • Design and interpretation of experiments
  • Qualitative user research methods
  • History of the Wechat Messenger
  • Detuning the product from the found value
  • Verification of the most risky hypothesis
  • Growth hypothesis
  • Marketing analytics and ROI
  • Buying traffic in ad networks
  • Appstore Search Optimization

The course technology
product management school
  1. Watch the storyline carefully.
  2. Perform the tasks.
  3. Rate your success compared to other students of the course.

You will get access to the well-known product analytics tool – Amplitude. The data inside is already loaded. You will only need to find answers to questions from lectures in them.

amplitude product analytics

product management certification

The diploma is given to anyone who has reached the end and completed all the tasks of the course.


Become a certified product manager >>

For whom the course
  • Get a working technology to test business ideas at minimal cost.
  • Learn about the most common mistakes at all stages of product development.
  • Transform the “nervous system” of your business and learn how to make decisions based on data.
  • Learn how to customize product analytics and use the collected data to effectively drive traffic.
  • Master the right technology for testing hypotheses and user surveys.
  • Learn about the basic criteria for product / market fit and how to find it.
  • Learn how to work with the product analytics system for mobile and web – Amplitude.
  • Test your knowledge of basic statistics on real-world tasks.
  • Learn to interact more productively with your team and influence product development.
  • Put the separate knowledge into a single working system
  • Learn to look at product development opportunities based on the data collected.
  • Learn to interact effectively with management and members of your team.
  • Learn the basics of the popular profession and arrange an internship in well-known companies.
  • Study product management on real business cases and develop entrepreneurial thinking.
  • Master the unified algorithm for launching and developing products that are used by the best technology companies.

The course pros

In modern universities, the process of presenting material is well structured, but often divorced from life and practice. The author of the course managed to turn dry figures into a fascinating story and create a course as close to reality as possible. The key differences from this course are the following elements.

1. Work with real data

You have to look for solutions in the most typical problem situations at the stages of launch and product development. Working with real data in the Amplitude product analytics system will teach you to configure and monitor user behavior, assess the potential of individual product functions, determine the characteristics of your loyal audience, etc.

2. Interactivity

First, you try to solve the task in practice, and then you get a detailed right answer. In carrying out the tasks you are gradually building in your head a complete, adequate, comprehensive model of product development.

3. Scenario approach

Every step you take on a course is part of one big story. A single thread of the story turns learning into an exciting and gambling quest, and also leads to a much better memorization of the material.


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Facebook group

When registering for a course, you get access to a closed Facebook group, which is entirely made up of students of the course. Product analysts, product managers, internet marketers, entrepreneurs from different levels of companies, and a wide variety of experiences, skills, connections.

  1. Ask and answer questions on questions related to the course.
  2. Find employees for your company or respond to vacancies within the community.
  3. Share real business cases, ask sources of literature, help others find solutions to their real problems.

Corporate training
product management corporate training

If you need to train 8 or more employees, a discount is provided. Teaching a team with one program can significantly increase the synergistic effect in future work.

Personal tips
product management templates

In the course of a lot of information that requires a slow reflection. As well as many tasks that require serious intellectual and time-consuming. Starting training, you can get carried away and lose the main goal of sight. The main recommendations are as follows.

  1. Allocate time to study in your schedule. Access to the course is reserved for the student forever, and this can play a cruel joke with you in poor discipline. Determine the course as a training priority for 2-3 months and accordingly plan your plans.
  2. Give training 1-2 hours a day. The ideal option is to take a course in small regular passages. Start learning with a fresh mind and do not proceed to the next stage until you understand the previous one.
  3. Perform a retrospective analysis. If you already have experience in product launches, try to remember and analyze on the basis of new knowledge what has been done correctly and what has been done wrong.
  4. Make analogies and build forecasts. If you are working with a product in real life or are planning to launch it, try answering your lecture questions including your own product.
  5. Save file templates from the course. Keep yourself a Google Tables templates and important pictures that you will come across in the course of training. Some of them will serve you in the future as a finished model that can be applied to new products.


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The story how course was created

Initially, the project Gopractice developed in the form of a blog, where its author, Oleg Yakubenkov, shared the experience of his experiments and ideas in the field of product analytics and product management.

Gradually, the blog turned into a fairly voluminous collection that required structuring. At the same time, Oleg conducted a small experiment on learning from homework in Google Docs. The experiment showed that with the right questions and the structure of training, even beginners very quickly learn the basics of product analytics. This approach has shown much greater efficiency compared with the usual reading of articles on the site.

The author of Gopractice decided to create a simulator of the work of a product analyst in a real company. Several years of preparation, the study of screenwriting skills, the creation of the infrastructure for recording real data in Amplitude, the creation of an interactive platform that “communicates” with the student based on his answers – all this allowed us to create a product that currently has no analogues in all over the world.

In a world where every day there is a mass of valuable information, the main advantage of educational products is not so much the content of the training, how much technology on which the student passes it.

Now Gopractice has already completed more than 3,000 students.


Who checks the homework?

Questions to the tasks have exact answers and are formed so that the participation of the teacher for their verification is not necessary. Evaluation and comments on your answers are part of a pre-programmed algorithm.

What if I do not understand something?

Write your question to the Facebook group. You will receive a response within 24 hours from the course creator or from students who have already completed the course. Sometimes the problem can be solved if you give the study more time / attention, or return to the previous stages of the course and reread the material already passed.

What if I don't like the course?

You can return the entire course fee for 7 days after payment without giving a reason.

What is the essence of the "scenario approach"?

Extensive experience of famous technology startups shows:

  1. That all products / companies face similar problems;
  2. At the moment, the ideal product development algorithm has already been developed.

Scenario approach is the best way to demonstrate to the student the main mistakes that the product manager allows, to show which are important to ask yourself questions at different stages, and what tools / approaches it is important to use in your work.

The scenario approach is similar to mentoring, when a student comes to the teacher with questions, and the teacher does not give answers, but creates situations in which the student achieves a deep understanding of the subject.

What if I take a course for a very long time?

Since there is no time limit, you can take a course for as long as you like. The only danger of a long passage lies in the large gaps between the topics. Each following lesson is strongly based on information from past topics.

What is the form of corporate training?

All team members receive individual access to the course. Their progress, homework do not overlap. The main value of team learning is that you will speak the same language with your colleagues and you will not have to spend a lot of time and effort to protect your decisions, since you will be understood at once.

What level of training and in what areas do I need to complete the course?

It is important to know algebra and to be able to put yourself in the place of another person. It is good if you have experience with analytical systems (Google Analytics, Amplitude, Woopra, Kissmetrics, Mixpanel, etc.) and Excel, Google Spreadsheets.

What tools and programs will I use in the learning process?

Amplitude, Google Spreadsheets, Google Keyword Planner, stat significance calculators and others.

Why should I take a paid course in Gopractice if there are free courses on Coursera?

Only in the Gopractice you will learn from real data and in conditions as close as possible to real ones.

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