The course “Data-driven product management” is a unique course created by Oleg Yakubenkov, which helps to master the basics of product analytics.
Course is built according to a special scenario. You will solve various kinds of tasks at all stages of product development – from idea to product / market fit and scaling.
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Oleg Yakubenkov worked as a product analyst in Facebook and participated in the development of several mobile bestseller games.
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You will get access to the well-known product analytics tool – Amplitude. The data inside is already loaded. You will only need to find answers to questions from lectures in them.
The diploma is given to anyone who has reached the end and completed all the tasks of the course.
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In modern universities, the process of presenting material is well structured, but often divorced from life and practice. The author of the course managed to turn dry figures into a fascinating story and create a course as close to reality as possible. The key differences from this course are the following elements.
1. Work with real data
You have to look for solutions in the most typical problem situations at the stages of launch and product development. Working with real data in the Amplitude product analytics system will teach you to configure and monitor user behavior, assess the potential of individual product functions, determine the characteristics of your loyal audience, etc.
2. Interactivity
First, you try to solve the task in practice, and then you get a detailed right answer. In carrying out the tasks you are gradually building in your head a complete, adequate, comprehensive model of product development.
3. Scenario approach
Every step you take on a course is part of one big story. A single thread of the story turns learning into an exciting and gambling quest, and also leads to a much better memorization of the material.
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When registering for a course, you get access to a closed Facebook group, which is entirely made up of students of the course. Product analysts, product managers, internet marketers, entrepreneurs from different levels of companies, and a wide variety of experiences, skills, connections.
If you need to train 8 or more employees, a discount is provided. Teaching a team with one program can significantly increase the synergistic effect in future work.
In the course of a lot of information that requires a slow reflection. As well as many tasks that require serious intellectual and time-consuming. Starting training, you can get carried away and lose the main goal of sight. The main recommendations are as follows.
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Initially, the project Gopractice developed in the form of a blog, where its author, Oleg Yakubenkov, shared the experience of his experiments and ideas in the field of product analytics and product management.
Gradually, the blog turned into a fairly voluminous collection that required structuring. At the same time, Oleg conducted a small experiment on learning from homework in Google Docs. The experiment showed that with the right questions and the structure of training, even beginners very quickly learn the basics of product analytics. This approach has shown much greater efficiency compared with the usual reading of articles on the site.
The author of Gopractice decided to create a simulator of the work of a product analyst in a real company. Several years of preparation, the study of screenwriting skills, the creation of the infrastructure for recording real data in Amplitude, the creation of an interactive platform that “communicates” with the student based on his answers – all this allowed us to create a product that currently has no analogues in all over the world.
In a world where every day there is a mass of valuable information, the main advantage of educational products is not so much the content of the training, how much technology on which the student passes it.
Now Gopractice has already completed more than 3,000 students.
Questions to the tasks have exact answers and are formed so that the participation of the teacher for their verification is not necessary. Evaluation and comments on your answers are part of a pre-programmed algorithm.
Write your question to the Facebook group. You will receive a response within 24 hours from the course creator or from students who have already completed the course. Sometimes the problem can be solved if you give the study more time / attention, or return to the previous stages of the course and reread the material already passed.
You can return the entire course fee for 7 days after payment without giving a reason.
Extensive experience of famous technology startups shows:
Scenario approach is the best way to demonstrate to the student the main mistakes that the product manager allows, to show which are important to ask yourself questions at different stages, and what tools / approaches it is important to use in your work.
The scenario approach is similar to mentoring, when a student comes to the teacher with questions, and the teacher does not give answers, but creates situations in which the student achieves a deep understanding of the subject.
Since there is no time limit, you can take a course for as long as you like. The only danger of a long passage lies in the large gaps between the topics. Each following lesson is strongly based on information from past topics.
All team members receive individual access to the course. Their progress, homework do not overlap. The main value of team learning is that you will speak the same language with your colleagues and you will not have to spend a lot of time and effort to protect your decisions, since you will be understood at once.
It is important to know algebra and to be able to put yourself in the place of another person. It is good if you have experience with analytical systems (Google Analytics, Amplitude, Woopra, Kissmetrics, Mixpanel, etc.) and Excel, Google Spreadsheets.
Amplitude, Google Spreadsheets, Google Keyword Planner, stat significance calculators and others.
Only in the Gopractice you will learn from real data and in conditions as close as possible to real ones.
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