Free GA4 Template for Audience Analysis

Description

Understand who actually drives your growth, at a glance.

GA4 holds powerful audience data, but the native UI makes it hard to answer simple questions fast. This free Looker Studio template turns GA4 into a clear, visual audience report so you can spot patterns, compare segments, and make decisions in minutes, not hours.

What this template helps you answer

• Who are your new users?
• Who stays active over time?
• Who converts best?
• Who generates the most revenue?

What’s inside

For each key audience dimension (demographics, geography, device/tech, acquisition, and behavior), the template presents a compact trio of views so you see:

• overall composition and trends,
• performance by segment, and
• outcomes (conversions and revenue) side-by-side.

This layout makes it easy to compare segments like new vs. returning users, or high-intent cohorts vs. the general audience, without digging through GA4’s maze.

Who it’s for

• Marketers & founders who want fast audience insights without custom builds
• Agencies managing multiple properties and needing a consistent way to review cohorts with clients
• Product & growth teams validating ICP hypotheses with real usage and revenue signals

Setup (about 60 seconds)

• Copy the template.
• Connect your GA4 property as the data source.
• Pick dates and (optionally) add filters for markets, channels, or device groups.

How to get real value from it

1. Benchmark segments. Compare new vs. active users, paid vs. organic, or desktop vs. mobile to see which cohorts deserve budget and product focus.
2. Prioritize markets. Use country and city breakdowns to double down where retention and conversion are strongest.
3. Refine ICP. Cross-check demographics with conversion rates to sharpen your audience definition.
4. Guide creative & messaging. Align campaigns with the segments that already buy and engage.
5. Client-ready reporting. Use the clean layout to review results live with stakeholders.