Salesforce is still the default enterprise CRM. It is also the CRM you can hear the most complaints about in buying committees: the bill grows with every seat and add-on, serious customization needs Apex developers, and advanced AI is sold on top of the licenses you already pay for. The reasons teams start looking Salesforce … Read more
WalkMe built the digital adoption category, but a lot has changed. SAP completed its $1.5 billion acquisition of WalkMe in 2025, and the platform is now being folded into SAP’s Business Transformation Management stack, integrated with SuccessFactors, Ariba, Concur, and positioned as a feeder into SAP’s Joule copilot. For teams outside the SAP ecosystem, or … Read more
I spent 50 hours and published 8 pieces of content on 3 websites to experiment with parasite SEO. My lessons can save you a lot of time⏳ and money💰. All articles related to Looker Studio templates as my main target keywords. I didn’t build backlinks; however, link articles to each other! // Also, don’t … Read more
Note, that links to Semrush in this article are affiliate links. However, the research about its accuracy is clear and trustworthy. You see all the screenshots and can recheck my conclusions yourself. Semrush is one of the most popular online marketing software. One of its uniqueness is the Competitive Research module with Domain Overview, Traffic … Read more
Before we start, follow me on Twitter and LinkedIn to be notified about new similar research and experiments. In the guide about the best website traffic checker tools I mentioned that click-stream data is not as accurate as tracking code analytics data. So it is better to avoid using click-stream data checkers to track … Read more
Working with keywords with low volume, long-tail keywords, and low competition keywords has become a classic in SEO. But when they are spoken about, they mean keywords that are visible in keyword research tools. Although the space of possibilities is much wider. Here I share my experience on how to find profitable keywords with … Read more
In communication with product managers, marketers, I see that AppSumo and ProductHunt are leading among the sites on which startups and indie hackers want to launch. I’ve already written about the experience with AppSumo. Now I will share my experience of the campaign on the second site. If you are working on a digital … Read more
Content What is content marketing How content marketing and SEO are similar How content marketing and SEO differ Why the importance of content marketing is growing Why SEOs don’t do content marketing How to properly combine SEO and content marketing What is content marketing Content marketing is a method to attract customers … Read more
When we want to hire an SEO expert, it seems that everything is simple. Show me your results and I will tell you who you are. This is a way how Google recommends hiring SEO specialists too. I think it’s a little more complicated. Intelligence is more important than experience, and past successes are … Read more