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Category Archives: Uncategorized

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marketing strategy

What Is a Marketing Strategy and How to Develop It Properly?

I’ll warn you, it is about B2C markets. In B2B, though, the same people work, but there are a few other questions being asked. This article is a continuation of the foundation described in the article on the future of marketing . So, the very first questions that a marketer needs to ask themselves before they can create…

September 4, 2018Leave a commentUncategorizedBy Ivan Palii

marketing of future

The Marketing of Future and the Future of Marketing

This article is a summary of the lecture of the same name by the marketer Samvel Avetisyan, which he read several times at different times. After it, I looked at marketing from a completely different angle. And nevertheless, there are things with which I am ready to argue. Sources of synopsis: Lecture from 2011: part 1 , part 2 . Lecture…

September 4, 2018Leave a commentUncategorizedBy Ivan Palii

positioning strategies in marketing

Positioning Strategies in Marketing by Jack Trout & Al Ries

Content   Brand positioning options 4 steps to implement a positioning strategy Leader’s strategy – defensive war Offensive war strategy Strategy flank war Guerrilla war strategy 3 main causes of lesions To begin with, it should be noted that positioning strategies in marketing work in the case when people compare different brands, companies in their…

September 4, 2018Leave a commentUncategorizedBy Ivan Palii

content marketing strategy

What Is a Content Marketing Strategy & How to Create It Properly?

  I recently came across a post by Chris Lake in which he shared his periodic table of content marketing. The most valuable thing in this post is a fairly simple, clear and comprehensive structure of the content strategy. Having studied its components once, it is very easy to restore this picture in memory at…

September 4, 2018Leave a commentUncategorizedBy Ivan Palii
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