Content The origin of the concept of “strategy” What is a strategy What is tactics? What is strategic thinking The origin of the concept of “strategy” We often use the concept of “strategy” in various areas of our lives. But the more I interact with different people, the more I understand that they…
Programming the human brain and programming machines, or if less epic, psychology and mathematics. These two areas of modern marketer, it is important to constantly explore, to be on the crest of a wave. The evolution of technology and the evolution of values - these are the two main areas in which people develop, social groups…
“In the beginning was the Word.” The first code, the first program, the first nail of Order in the faceless world of Chaos, the emergence of self-awareness of the personality and the world of the Ego, the beginning of the great Game that cannot be avoided. One of the most famous proposals in the world…
I’ll warn you, it is about B2C markets. In B2B, though, the same people work, but there are a few other questions being asked. This article is a continuation of the foundation described in the article on the future of marketing . So, the very first questions that a marketer needs to ask themselves before they can create…
This article is a summary of the lecture of the same name by the marketer Samvel Avetisyan, which he read several times at different times. After it, I looked at marketing from a completely different angle. And nevertheless, there are things with which I am ready to argue. Sources of synopsis: Lecture from 2011: part 1 , part 2 . Lecture…
Content Brand positioning options 4 steps to implement a positioning strategy Leader’s strategy – defensive war Offensive war strategy Strategy flank war Guerrilla war strategy 3 main causes of lesions To begin with, it should be noted that positioning strategies in marketing work in the case when people compare different brands, companies in their…
I recently came across a post by Chris Lake in which he shared his periodic table of content marketing. The most valuable thing in this post is a fairly simple, clear and comprehensive structure of the content strategy. Having studied its components once, it is very easy to restore this picture in memory at…
