Working with keywords with low volume, long-tail keywords, and low competition keywords has become a classic in SEO. But when they are spoken about, they mean keywords that are visible in keyword research tools. Although the space of possibilities is much wider. Here I share my experience on how to find profitable keywords with…
In communication with product managers, marketers, I see that AppSumo and ProductHunt are leading among the sites on which startups and indie hackers want to launch. I’ve already written about the experience with AppSumo. Now I will share my experience of the campaign on the second site. If you are working on a digital…
Content What is content marketing How content marketing and SEO are similar How content marketing and SEO differ Why the importance of content marketing is growing Why SEOs don’t do content marketing How to properly combine SEO and content marketing What is content marketing Content marketing is a method to attract customers…
When we want to hire an SEO expert, it seems that everything is simple. Show me your results and I will tell you who you are. This is a way how Google recommends hiring SEO specialists too. I think it’s a little more complicated. Intelligence is more important than experience, and past successes are…
In this article, I will share our experience with the AppSumo launch for copywritely.com. Copywritely is the software that helps to check content for plagiarism, readability, keyword density, grammar issues etc. In addition to the algorithm by which you need to prepare and conduct the AppSumo campaign, I will try to answer a common question:…
For three years, our Boosta team increased the total traffic for three SaaS products to 520k unique visitors per month. 90% of visitors come to us from organic Google search. In this article, I will tell you what SaaS SEO strategy has helped us achieve these results. For all three products (Sitechecker, Copywritely, Kparser)…
Content is a code that defines the behavior of the person who reads it. In addition to text, it includes audio, video, pictures, code developers. This material will only apply to content for sites and only for promotion on Google. Abstracts do not relate to promotion on YouTube, Instagram, Pinterest, Soundcloud and other platforms…
Whatever type of activity you do, your body and mind strives for the accuracy of tasks. Even if you do not realize it. The second attempt is likely to be more effective than the first, and the third is more effective than the first. TRIZ – Theory of Inventive Problem Solving describes this process using such a law. All systems…
Setting up web analytics for online stores, service sites I identified for myself some problems, the importance of which entrepreneurs often underestimate in the context of the company’s development. In order to fully disclose them, I will try to explain in as simple a language as possible how web analytics should work, and what the…
What is marketing, I disassembled in the last article. We now turn to product management. What is the difference between marketing manager, product manager and project manager? I think that it is best to reveal the concept of product management through the explanation of the difference between these related roles. It is important to…
