Free YouTube Analytics Looker Studio Template

Description

 

Why YouTude Studio Analytics Isn’t Enough

 

YouTube has great analytics features inside of YouTube Studio. So, the question is why create a YouTube Looker Studio (former Google Data Studio) report template? Which unique features this report can give?

 

 

I found there are the following unique features that the Looker Studio template has:

1. Ability to combine in one template data from YouTube Studio and Google Ads (for those who run ads for their videos).
2. Ability to build a report that contains data from different YouTube channels (especially useful for agencies).

Now, let’s dig into the report.

 

 

 

YouTube Organic Search Analytics Report

 

The first screen, the first page — core metrics scorecards with data compared to the previous period. Ability to change the channel. The chart with the number of views for every video day by day.

 

 

The second screen, the first page — the table with the video title, active link to the video on YouTube, and important metrics to measure the traffic and engagement success. There is conditional formatting for all numeric columns. It should help your eyes to focus on top videos by a specific metric.

 

 

The third screen, the first page — the pivot table with the count of views by date for every video. By default videos in the table are sorted by the total count of views for the chosen period from the highest count of views to the lowest.

 

 

YouTube Ads Analytics Report

 

The same screen as on the first page. Ability to choose a Google Ads account.

 

 

The table with video title, campaign name, and video success metrics from Google Ads.

 

 

There are two big limitations when building a YouTube report in Data Studio:

1. YouTube connector has too few metrics for import. YouTude Studio has much more metrics.
2. YouTube connector has only date parameters and no week, month, or year parameters. As a result, you can’t build many valuable charts to monitor weekly and monthly dynamics as you can do in Google Analytics 4 Looker Studio template, Google Search Console Looker Studio template, Google Ads Report template, and Keyword Ranking Report template.

Have you any questions about this dashboard? Write them in chat.